True digital transformation can’t happen in a vacuum. Elevating customer experience through AI requires more than just launching smart applications. To improve customer experience with AI without creating new organizational silos, banks have to shift away from buying fragmented "point solutions"—like an isolated chatbot for your mobile app or a separate AI tool just for marketing emails–to building a horizontal architecture.
This session examines how to achieve a silo-free, enterprise-wide engagement model that connects the front-end customer experience directly to back-end operations.
