EVP, COO
Sound Community Bank
Heidi Sexton is Executive Vice President and Chief Operating Officer of Sound Community Bank, where she leads the implementation of strategic initiatives across the bank's technology, compliance, marketing, risk management, and client support departments. She is passionate about creating exceptional customer experiences by aligning people, processes, and technology to deliver seamless, personalized banking services.
Throughout her career, Heidi has led enterprise-wide initiatives that strengthen operational excellence, enhance digital capabilities, and improve customer engagement across the organization. Her work focuses on breaking down organizational silos, leveraging emerging technologies, and ensuring innovation delivers meaningful value for both customers and employees.
With more than 20 years of community banking experience, Heidi brings a practical perspective on balancing technology, risk management, and relationship banking to meet evolving customer expectations. She is a graduate of the Washington Bankers Association Executive Development Program and Pacific Coast Banking School. Heidi previously served on the Consumer Financial Protection Bureau's Community Bank Advisory Council and as Board Chair of Financial Beginnings Washington, reflecting her commitment to advancing financial education and strengthening communities. She was also a recipient of the American Banker Team Award, recognizing the impact of collaborative leadership and cross-functional innovation in banking in 2022 and 2026.
Looking ahead, Heidi is particularly interested in how artificial intelligence, data-driven personalization, and embedded financial services will reshape the banking experience while preserving the trust, relationships, and human connection that remain at the heart of community banking.
True digital transformation can’t happen in a vacuum. Elevating customer experience through AI requires more than just launching smart applications. To improve customer experience with AI without creating new organizational silos, banks have to shift away from buying fragmented “point solutions”—like an isolated chatbot for your mobile app or a separate AI tool just for marketing emails–to building a horizontal architecture.
This session examines how to achieve a silo-free, enterprise-wide engagement model that connects the front-end customer experience directly to back-end operations.