Principal Advisor of Fraud & Identity Risk
Alloy
Sara Seguin is the Principal Advisor on Fraud and Identity Risk at Alloy, the leading identity decisioning platform. Sara brings 17 years of experience in the banking industry to Alloy. Prior to joining the company, Sara was the Head of Enterprise Fraud Strategy for KeyBank. Sara has deep-rooted experience within various fraud risk domains including deposits, payments, online activity, cards, risk and identity.
Digital finance affords financial institutions and their customers an enhanced experience, the ability to interact and conduct financial transactions across channels, and the real-time delivery of hyper-personalized new products. Yet the increasingly sophisticated exploitation of security vulnerabilities and gaps to commit fraud using generative artificial intelligence (GenAI) is set to unleash a tidal wave of fraud. The panel discusses the urgency for banks and financial institutions to develop a multi-layered security strategy to detect and prevent the rapidly accelerating rise of GenAI-powered fraud across channels—much of it occurring through extremely capable, global criminal and nation-state-run enterprises.