As the digital finance landscape quickly evolves, customers are placing a higher premium on their experience and the level of personalization they get from their financial relationships. For digital natives and tech-savvy consumers, the expectation is that payments will be embedded into digital ecosystems (wallets, super apps, etc.). The roundtable discussion will look at strategies that can be employed to provide seamless, contextual payments for retail and business clients, and how data can be leveraged to deliver personalized offers while also ensuring privacy compliance.