Managing Partner
Edward Jones
Pennington is moving Edward Jones from its traditional role as a stock brokerage firm into a new orientation as a financial-planning company.
Of her 20,000 financial advisors, a record for the firm, she now has 5,000 Certified Financial Planners. This ramp-up will help Edward Jones "meet a growing and urgent need for trusted, personal financial advice," in a world where 52% of affluent households want financial planning, compared to 29% who sought this type of advice in 2018, she said. This year, Edward Jones also launched its Generations private client service, its first foray into high-end wealth management.
"We're meeting this moment by expanding how we serve, moving toward a client-segmented model and aligning our compensation with the value we deliver to clients and their families," she said in an email.