EVP in Private Banking
Amegy Bank
In the aftermath of a financial crisis, two things are certain: more regulation will follow, and the smartest bankers will look for cracks of light and see the potential for innovation. Amegy Bank's Melissa Moncrief, EVP of Private Banking, acted on the latter, rethinking mortgage lending since the industry—and the customer experience—was redefined by the Dodd-Frank Act.
As banks across the country overhauled their mortgage practices under Dodd-Frank, the process became increasingly onerous for borrowers, especially high-net-worth clients with complex financial situations.