President & CEO
Santa Cruz County Bank
As Krista Snelling entered her fourth year as president and CEO of Santa Cruz County Bank in Santa Cruz, California, the bank was on an even keel.
Snelling had joined the bank in March 2021 from Five Star Bank in Sacramento, California, where she had been chief financial officer for five years. She proceeded to build an executive team that combined local people and bankers from outside the Santa Cruz market, while making herself a fixture at area events.