President and CEO
Penn Community Bank
Penn Community Bank CEO Jeane Vidoni is prioritizing increasing its industrial and commercial loan volume.
In August, the bank launched an ad campaign to attract businesses that need commercial loans. Penn Community used artificial intelligence as part of its marketing efforts to reach CFOs and other executives who are seeking loans to expand their companies.
Shifting the bank's focus to its business customers who need commercial real estate and commercial and industrial loans will help its growth trajectory, Vidoni told the Philadelphia Business Journal.