One Ally, Digital Product and Experience
The all-digital Ally Bank depends on its website and mobile app to bring in and retain its customers. Recently, in the culmination of a multiyear project known as One Ally, the bank's online platforms just got a major overhaul.
"The thematic push for One Ally was to bring our auto and banking platform experiences together from a consumer lens," Carrie Sumlin, Ally's executive director of Digital Product and Experience, told American Banker. "We used to have one for auto lending and one for banking. Now we have one for both."